Why I do this.

My entrepreneurial journey began long before my career did.

At five years old, I was selling my mother's freshly baked cinnamon rolls outside our family home. Watching my father build his own company sparked a curiosity that never left me—the desire to create, build and turn ideas into reality.

That curiosity never left me. Nearly three decades later, that same curiosity has grown into a career in leadership, business building and investing. I've built teams, scaled companies and learned—often the hard way—that lasting growth starts with clarity, courage and the right people around you.

Today, through Myrström Capital, I mentor ambitious founders, invest in businesses I believe in, and help entrepreneurs build companies—and lives—they're proud to own.